That’s not about making the people run more. That’s about getting the kicker to not kick in the endzone. If they catch it in the field they WILL run, or get the ball at the 5.
Kick offs out of the endzone are boring. Kick, kneel, whistle, commercial. And that ain’t football. Kick run, maybe a big run, maybe a TD run, maybe a fumble. That’s football.
That’s why I like doing the CFL rule, you only get the point if the kick is returnable.