Another company that forgot how it became a household name in the first place. Only Disney has survived that lesson. So far.
I’ve been traveling by car for the last few days, and I’ve decided that the new logo might be easier to read, which can’t hurt.
From a distance, the old logo looks like a Nutty Buddy.
Following in the footsteps of Bud Light. RIP, Cracker Barrel.
If it wouldn’t invite the woke lawyers, it would be great to open up a new chain of stores:
Crack This
I forgot that they got rid of Uncle Herschel’s Breakfast. I want fried catfish for breakfast.
Looks like they are bringing it back.
Companies that are looking to “remodel” any of their brands should do a staged and thoughtful rollout where they can always backtrack long before some new change hits mainstream, I would suggest a 0.5% -> 1.5% -> 4.0% -> 9.0% -> 17.0% -> 28% -> 40% strategy of 7 phases where they carefully examine feedback & differences before proceeding with the next phase & that they be ready to postpone, cancel & redo. Too often they rush because of its in the best interests of some “big bang” consultant to do so. So, instead of being thoughtful, they get rushed. If they cancel anytime in the first 4 phases they can say it was just some “test” in some certain niches and that there was no plan (ie if never approved then its just a proposal) to replace the brand & that they are still carrying forward with their traditional brand.
When rebranding blows up they have novody to blame but themselves.
It is deliberate. There are no coincidence.
Libs generally do double down- too ignorant to realize that their nonsense won’t be tolerated. It’s like they bite off their noses just to spite their faces.
Mr. Fink had a fine financial product. It predicted toxic assets. Then he changed it to support leftist causes. One of those companies his Blackrock corporation leaned on was Cracker Barrel. The pink Mafia has racked up another business soon to fail.
The brainwashed wokesters are in charge of companies now. They believe they are fulfilling a directive to include everyone into what will be a mishmosh of actually, NO diversity(cause everyone is the same, right). So diversity on the outside, but woke conformity at the core.
Cracker Barrel was making money on nostalgic foods and ambience...now it wants to attract more peeps but using the attractive power of Cracker Barrel. All they had to do was add some more foods...and slightly tone down the hometown feel a bit.
Instead they revealed themselves to be DEI , LGBTQ+#@$ acolytes. Owned by major investment firms .
Cracker Barrel has been dead for more than a few years.
Go somewhere else. Kill the company... it’s not your father’s Cracker Barrel.
These companies like Blackrock have trillions in power. The failure of Cracker Barrel means nothing to them. This is another setup where whatever happens it’s a win for them:
1. People accept the changes to the classic business and there’s a profitable new woke business in its place. Good. On to the next business.
2. People don’t accept the changes and the the classic business folds. Now the classic business is gone. Good. On to the next business.
Cracker barrel new logos....
https://imgur.com/OdtSd33
What do they get out of committing suicde? It seems virtue signalling is all they get which still makes no sense. It’s like the Bud Light thing which made no sense either
We ate there for the first time in several years and I see why they want to change it, for this place had the old decor. The first thing that deeply offended us was pictures of old white people hanging on the wall. But what instilled deep fear was a shotgun hanging on the wall. The wife was so terrified she could not eat, for she felt the gun would want to shoot her. Then there was all those artifacts that the slave owners obviously used that decorated the place. /s/
Seriously, I can see why the place would be offensive to the leftist woke communists. Everything I said above in sarcasm would offend these activists.
I talked to two employees, and they have no idea when the new changes would be taking effect, they did not seem worried. Maybe they are counting on the new CEO, whose glasses and nose makes her look like a female Groucho Marx without the mustache, will get canned.
Have the folks behind this rebrand ever said WHY they’re doing it? Are they losing money? Have customers asked for it? Are they simply trying to attract more business?
I don’t know if it’s because of DEI, but their silence as to WHY they’re doing it has created quite a firestorm for them.
A lot of this crap stems from law/rule/dictat that demands that corporation boards must be diverse. Thus we get corporate leaders like this and Mary Barra at GM who doesn’t know a steering wheel from a spare tire but thinks she is a car expert.
“Translation: They are going to kill off this restaurant chain and insult us in the process.”
And every executive at CB will short the stock and ride it all the way to the ground.
They’ll just wait everyone out and very soon people will forget and come back. So many forgot 9/11, NFL kneelers, Target, Gillette, Bud Light, Starbucks, Disney, Wal-Mart, etc.
Julie Felss Masino isn’t a dummy. She will continue to receive a very fat paycheck while the company struggles. If it finally kicks the bucket entirely, she’ll probably walk away with $30 million.