Cracker Barrel’s marketing fiasco shows investors are making woke a massive risk factor

New York Post ^ | Aug. 23, 2025 | Charles Gasparino

[55Ford]

This seems to be the formula:
1. buy controlling interest in a conservative patriotic or america 1st company.
2. install a woke/marxist ceo
3. destroy the company from within.

[Norski]

That Digital Underground wanna-be with big nose and glasses is not female. He has a tracheal bump.

[Adder]

True...around here their preferred spots are along interstate highways, usually adjacent to or in some sort of retail center. They don’t seem to stand alone, as it were.
I am not real sure what would be a MORE valuable use of such property than catering to the traveling public.

[MayflowerMadam]

I’ve noticed that CBs often are within walking distance to chain hotels.

[newfreep]

Pictures.
Thousand words.

[redfreedom]

A woke CEO admitting to a mistake? Leftists do not admit to mistakes, they just double down on stupid and keep going.

Take the rat party as a whole, they’ve doubled down on stupid and if we are lucky will be nothing but a bad dream in a few years. They don’t know how to recover to being the party of JFK, and they don’t want to.

I’d say the same theory applies to this woke low life at Cracker Barrel. And to think she’s being paid a million dollars a year to do it.

[nuconvert]

I don’t see the problem with the new logo or lightening up the interior. But they need to keep the old country store motif also, otherwise, may as well go to Dennys or IHOP

[Jonty30]

This is probably a fairly typical Cracker Barrel. From what I see in this picture, that could be a 100 apartment building and parking instead.

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I think it's horrible, but these investment companies don't care about culture or lifestyle or anything meaningful. Only the dollar makes sense to them and they've a science about the dollar.

[DIRTYSECRET]

**A woke CEO admitting to a mistake? Leftists do not admit to mistakes, they just double down on stupid and keep going.**

U R so right.

**Don’t forget Rastus, the Cream of Wheat chef.**
Oh man-you’re making me feel old.

[beef]

I have to admit I don’t see what is so woke about it. They retained the same colors and font. It’s not like they have a rainbow logo now. I am so sick of rainbows, I don’t even call rainbows rainbows anymore. They are RAPs (refractive atmospheric phenomenon).

[beef]

“Could they admit their mistake and go back to the old way?”

It sounds to me like that is their only way forward. That and fire her and hire a good ol’ boys to run things, or better yet, an ex military black guy.

[Ahithophel]

I don’t even call rainbows rainbows anymore. They are RAPs (refractive atmospheric phenomenon).

Woke beef.

[T.B. Yoits]

I have to admit I don’t see what is so woke about it.

They removed the white cracker.

[DIRTYSECRET]

**fire her and hire a good ol’ boys to run things, or better yet, an ex military black guy.**

How about Sheriff Clark?

[CodeToad]

Didn’t the Sears CEO(?) steal the land the stores sat on and walked away with the money?

[Vaduz]

Agree it’s proof investment companies have spent to much time at McDonalds.

[Tommy Revolts]

Wrong. It’s the brand.

[Cold Heart]

Thanks