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How Country Music Turned the Ford F-150 Into a Luxury Ride
Texas Monthly ^ | August 15, 2025 | Rose McMackin

Posted on 08/19/2025 4:23:01 PM PDT by nickcarraway

Once a symbol of rural grit, the presence of the best-selling pickup truck in a song may now mean something else.

Country singer-songwriter Jenna Paulette drives a white Ford F-150 pickup truck, a gift from her cattle-rancher grandfather when he retired from driving. “He called me and said, ‘Hey, sug, I got a 2010 F-150 with sixty thousand miles on it, and I was wondering if you’d drive it for me,’ ” the native Texan, who grew up in Lewisville, recalls. “I still drive that truck to this day; I’ll never get rid of it. It keeps me connected to him and the pride I have in what he built. He always paid cash for those trucks, never owed anybody anything, and drove them off the lot, used them, and then gave them away.”

In the music video for Paulette’s 2018 song “F-150,” she rides in that same white truck alongside a handsome cowboy, winningly scruffy and wearing a blue work shirt. As he shifts and steers with casual competence and rugged charm, he embodies the ideal of not only the country music video love interest, but also an F-150 owner. “You’re gonna drive me crazy,” Paulette sings, “like you drive that F-150.”

It’s been fifty years since automaker Ford introduced its signature truck, taking initial orders in August and September of 1975. Back then it was a utilitarian vehicle, marketed as a tool. But in the five decades since, the truck has become more than functional—it’s become aspirational. That evolution has been fueled by country music, whose lyrics and imagery have been key in assigning cultural meaning to pickup trucks like the F-150.

Trucks might seem like an inevitable country-song punch line now, but their presence in the genre wasn’t always a given. The relationship began to crystallize in the mid-twentieth century with songs like Terry Fell’s “Truck Drivin’ Man” and Paul Davis’s “Six Days on the Road,” which cast long-haul drivers as modern cowboys—lone figures trading saddles for semis. At the time, country was the genre of the working man, but it was more concerned with unions than personal vehicles.

Ford’s first prototype pickup, the Model TT, debuted in 1917, but it would take a few decades before consumers seriously considered trucks for personal use. When Ford launched the F-100, in 1953, the company marketed it as functional and comfortable, a viable option for an everyday ride. The company doubled down with the 1975 release of the F-150, intended to bridge the fuel efficiency of the F-100 and the functionality of the F-250. “Works like a truck. Rides like a car,” promised a 1972 print ad. By the early 1980s, the F-150 was America’s best-selling vehicle.

Today identity drives automobile purchases. Consciously or unconsciously, consumers opt for the cars that represent their ideal selves or signal belonging to their peers. As Ford was refining its branding, buyers were relating differently to their wheels. “Cars became increasingly associated with the personalities of their owners, now serving as outward expressions of self-constructs,” observes Stefan Gössling in his 2017 book, The Psychology of the Car. Marketers responded to this cultural shift, selling not just features but a lifestyle. Ford ads went well beyond specs and price, like in a 1987 print ad that defined the F-Series as “the new shape of tough.”

Read Next: Me and My Truck: A Love Story

As Ford altered its advertising, extending into personality and lifestyle, the pickup emerged as a character in country songs. Joe Diffie’s 1994 hit “Pickup Man” was one of the first mainstream country tracks to celebrate the personal-use pickup. Diffie understood that his truck—with a “bed that never has to be made”—added gritty authenticity to his persona. “I met all my wives in traffic jams,” he sings. “There’s just something women like about a pickup man.”

In 1997, Ford debuted a major redesign of the F-150 and began primarily pushing it as an everyday vehicle, leaving heavy-duty commercial work to the F-250 and F-350. Country superstar Alan Jackson appeared in an F-Series commercial, performing a Ford-ified version of his song “Mercury Blues,” directly linking the F-150 to the values and Americana of his music and helping the automaker connect with potential buyers who identified with Jackson’s songs.

By 2001, drivers could opt for four full-sized doors, making the F-150 viable—if still a tad impractical—as a family car. In 2004, the new F-150 SuperCrew shrank the bed to just 29.5 percent of the total vehicle length to better accommodate the second row of seats.

Today the SuperCrew is the model’s best-selling cab configuration—leaving it caught somewhere between an SUV and the two-door regular-cab version, which has a 6.5-foot bed. Fewer F-150 owners are using their trucks as trucks, after all. Just 28 percent of F-150 drivers claim to regularly use their vehicles for hauling, according to a 2023 Axios report, and a mere 7 percent report frequent towing. Yet even for errands or commuting, Americans, and Texans in particular, remain devoted to the pickup.

Why? Much of it has to do with the mystique, first named by Diffie and later by artists like Toby Keith. A third-generation Ford owner, Keith became a prominent ambassador for the brand, collaborating on the “Ford Truck Man” ad campaign in 2002—“I’d rather walk ten miles / Than be down on my luck / Than ride around the block / In another kind of pickup truck,” he sings—and filming a music video for “Who’s Your Daddy?” featuring an F-Series truck. His 2004 Big Throwdown Tour was sponsored by Ford and served as a de facto promotional tour for the newest F-150. He appeared in Ford commercials, owned a dozen F-150s, and took a huge pay cut to continue endorsing the brand when it faced bankruptcy during the 2008 financial crisis.

Driving had long functioned as a metaphor for freedom in the country genre, but suddenly the truck itself became the star. Nowhere was that more obvious than in the late-2000s swell of bro country, which imported elements of hip-hop, including references to vehicles as symbols of wealth and status. All of a sudden, country radio was a nonstop celebration of beer, cutoffs, and, above all, tailgates.

This was the country era that Texan star Kacey Musgraves, who emerged as a new voice singing about a different set of values in country music, railed against in 2013. “Anyone singing about trucks, in any form, in any song, anywhere. Literally just stop—nobody cares!” she told GQ. “It’s not fun to listen to.” That year, Musgraves released Same Trailer Different Park, which attempted to expand the subject matter of country music with the anthemic, queer-positive “Follow Your Arrow” and references to joints, which the 2013 CMA Awards summarily bleeped.

By the late 2010s, the pickup as a staple of country music had gone stale. To reinvigorate the trope, artists leaned into specificity to sharpen references. Ford partnered with a growing roster of country stars, including Thomas Rhett, Carly Pearce, Lainey Wilson, and Jordan Davis. Generic mentions gave way to targeted name-dropping—Ford pickups, Chevy trucks, and even the occasional Toyota were called out—to establish country cred, invoke vibes, and utilize the truck as a symbol.

“[The F-150] is the truck of the rancher,” says Paulette. “When you go to a feed store, it’s a bunch of white trucks, and they’re usually Fords, and specifically the F-150. They’re reliable—always have been—and they’ve just always been associated with agriculture. People trust them, and they’re iconic in that way.”

Much of the F-150’s symbolic power emerges from rural life itself. “Trucks are in country music because trucks are in the country,” says singer-songwriter Robyn Ottolini, who, like Paulette, wrote a song titled “F-150,” released in 2020. On Ottolini’s track, a Ford pickup becomes a symbol of lost love. “It was based on a real boyfriend, and he really drove an F-150,” she explains. “Just seeing F-150 headlights in the distance, because I knew exactly what they looked like, would make my stomach drop, and I got really tired of seeing F-150s everywhere.”

For Ottolini, the truck represents her personal history, but brand names also tap into shared cultural associations. For many Americans, the truck is tangled up with early identity formation. We get our licenses at sixteen, and driving becomes one of the first expressions of autonomy, adulthood, and desire. In a sense, for a songwriter, that means some symbolism comes ready-made. “So many people have memories tied to them that it’s easy to evoke emotion about or in people because of that truck and because of that brand,” Paulette explains.

As the country music industry frets endlessly about authenticity, familiarity with such rural objects can be a way of signaling belonging, like when Post Malone smashed a vintage F-Series for the cover art of his 2024 country crossover album, F-1 Trillion.

In a different way, pop-country artist Tanner Adell also invokes Ford to establish belonging on her 2023 debut album, Buckle Bunny. She lays claim to the country genre by including references to trucks and cowboys even as she plays with K-pop-style hooks and trap beats.

On the single “FU-150,” Adell recasts America’s favorite work truck in pointed, gleaming contrast to a cheating ex’s rusted-out Chevy. “Adios to your broke-ass, broke-down Silverado / This XL six-inch lift is / Bigger than anything I’d ever get with you,” she sings, reveling in conspicuous, lifted consumption.

Trucks can signal status in different ways—as evidence of raw wealth or well-earned experience. “The King Ranch edition, that’s a status symbol,” says John J. Custer, an Austin creative director and luxury-brand expert, referencing the premium Ford F-Series trim created in partnership with Texas’s legendary King Ranch, with a 2025 price tag starting around $75,000. “And then you get to the opposite, the workhorse that has that wabi-sabi-ness to it. When it’s like, ‘Oh, my old beat-up F-150,’ that’s an icon.”

As cultural anthropologist Grant McCracken has observed, some high-status groups signal not through flashy consumption but through patina: the visible wear on simple, long-lasting, high-quality objects. This duality—workhorse and status symbol—is central to understanding the F-150’s enduring appeal.

That tension helps explain the ravenous market for restored vintage pickups, or even for clear-coat paint jobs designed to preserve the looks of rusted vehicles, collected like sneakers and prized for their cultural cachet. If the truck was once a tool for work, it’s now just as often a tool for the performance of self. But a Ford truck can function in both cultural capacities without being altered. To offer a truck that signals competence and ruggedness, Ford only needs to present a competent, rugged truck.

“[Our customers] are kind of the Boy Scouts of the neighborhood or of the community,” says Ford F-150 brand manager John Walawender. “They want to be able to protect and provide for those around them that they love.” Here, Walawender names something ineffable that country music seems to suggest again and again: the lawful-good-feeling alignment of the Ford truck. In a genre that loves a morality play, the F-150—classic, reliable, practical—is the truck of the good guy.

Like Paulette’s granddad, for example. “I look at the truck, and it is romantic to me because of seeing my grandfather drive it, seeing men like him drive it, and they just represent what it means to be a tough man,” she says. “When I think about my F-150, I’ve left all of my granddad’s southwest Texas cattle rancher stickers on it, I left all of his ag stickers on it, because there’s this essence of him when I’m driving it.”


TOPICS: Chit/Chat; Hobbies; Music/Entertainment
KEYWORDS: automotive; countrymusic; ford; g150; trucks
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To: nickcarraway

Actually it was some pretty sharp marketing people at Ford that did that.


21 posted on 08/19/2025 5:20:12 PM PDT by bigbob (If thou doth eff around, thou wilt findeth out)
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To: nickcarraway

The most comfortable and quietist riding pick up truck ever made?
The Ford F150 Lightning.

The most fun to drive yet still comfortable and quiet truck ever made? The Tesla Cybertruck.

As Rush used to say “don’t doubt me!”.


22 posted on 08/19/2025 5:33:21 PM PDT by willk (Local news media. Just as big an enemy to this country as national media)
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To: Fiji Hill

I just recently got turned on to Dave Dudley (thanks Tesla). He has a really distinctive voice like Waylon and Johnny. Compare them to the hog calling quality and sameness of hip hop artists today.


23 posted on 08/19/2025 5:42:08 PM PDT by willk (Local news media. Just as big an enemy to this country as national media)
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To: 6ppc
F150’s are baby trucks.

They are sedans with open trunks. Any "truck" without an 8 foot box isn't a truck, it's a toy. The exception are those with upfit specialized rigs for certain jobs but those just get dropped on 250/2500 chassis.

The issue I see is that these "grocery getters" just clog of the roads, get relatively poor gas mileage, don't handle all that well and are usually driven by morons thumping their chest about "Muh truck". Not to mention the blocky front end that literally, yes literally kills people. Look that one up. IF they sloped them back, it'd probably save hundreds of lives annually but you know "muh truck".

24 posted on 08/19/2025 6:52:53 PM PDT by Malsua
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To: Señor Presidente
Would love an F350 crew cab with a long bed, but it’s gonna have to wait a few decades. They’ll probably be illegal by then!

I have kept my E350XL because you take out the passenger seats, you can lay down a sheet of plywood and have a foot of space still in the front. Long bed and moved all my children to colleges all over the country. Even went to Freetown with the government shipping it there.
25 posted on 08/19/2025 7:21:17 PM PDT by wbarmy (Trying to do better.)
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To: nickcarraway

Blogger “Fat Electrician “ explains conventional cab pick-ups are no longer available because of bad international trade agreements over …chickens.


26 posted on 08/19/2025 8:00:28 PM PDT by Jumpmaster (U.S. Army Paratrooper. I am the 0.001%.)
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To: nickcarraway

Especially when the ACM (Stellantis) and CMA (GM) have tied to rivals.


27 posted on 08/20/2025 8:08:07 AM PDT by WhiteHatBobby0701
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To: wbarmy

Cool deal. They are pretty solid vehicles. I have a Transit 350, which has similar internal cargo space with the seats out, but it is only a V6.


28 posted on 08/20/2025 6:28:58 PM PDT by Señor Presidente (Tyranny deserves insurrection)
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To: Señor Presidente

How does the Transit drive? I really hated it when Ford discontinued the E series of vans.


29 posted on 08/21/2025 5:02:37 AM PDT by wbarmy (Trying to do better.)
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To: wbarmy

I wish they had continued the E series too. I think 2014 was last model year in US.

The Transit drives very well overall. Good handling, steering, pickup etc. Mine is a 2015. We bought it from Carmax in 2016 with 30k miles. Now has about 120k miles and zero mechanical issues thus far. Has taken a lot of abuse from wife and 6 kids and still looks surprisingly good inside.

What I dislike:
-Ford eliminated window openings behind the drivers cabin. No rear windows open.

-The center column on the rear doors blocks more window space than necessary, making it more difficult to see centered objects in the windshield rear view mirror.

-The factory carpet is very short and difficult to vacuum.

-The Rear bench seating and spacing. Lacks the same legroom as the Econolines because the seats don’t have quite the same slant that allows rearend to dip and knees to rise. Overall, it’s fine for anyone ~5’10” or less. Taller than that it becomes uncomfortable on long trips. The benches also have different leg patterns corresponding to the floor brackets, so not all benches are interchangeable at all rows. We removed the 4 seats in rear row (2 narrower benches of 2 seats each) and replaced with the 63” 3 seat bench.


30 posted on 08/21/2025 7:38:23 AM PDT by Señor Presidente (Tyranny deserves insurrection)
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