I’m 55. I have seen this slogan since a child. Virginia is for Lovers. I hate that shirt and slogan. Geez. Change it up.
I’m 59 and used to live in Virginia Beach. I agree: it was always a stupid slogan and continues to be stupid.
“Virginia is for Lovers”
You know, I’ve never understood what the heck that’s even supposed to mean.
From Chatgpt:
Virginia is For Lovers has been around since 1969. It was part of a broader campaign to appeal to young, adventurous travelers during a time of significant cultural change in the U.S. The team had initially considered more specific slogans like:
“Virginia is for History Lovers”
“Virginia is for Beach Lovers”
“Virginia is for Mountain Lovers”
But they eventually decided to drop the qualifiers and just say “Virginia is for Lovers”—a bold, open-ended statement that was more emotional and universal. It suggested that Virginia was a place for people who love something—history, nature, beaches, or just life in general.
Cultural Impact
The slogan quickly gained popularity and helped rebrand Virginia as a warm, welcoming, and diverse destination.
It has been featured on countless license plates, T-shirts, ads, and souvenirs.
In 2009, Advertising Age named it one of the top ten tourism campaigns of all time.
From: Chatgpt
Why not “Virginia is for Unelected Bureaucrats”?
I agree. That slogan has been used since the late 1960s. In recent years, the slogan has been emblazoned in red and black and placed at entrances to the state and other locations. My history and says it looks like advertisements for an adult bookstore. It’s a slogan that needs to be retired.
Juxtaposed against:
"Maryland is for CRABS"
lol