It would be a very cynical move and I’d be surprised if it moved the demographic back to Bud Light. I don’t know what would help that company. I guess just keep making your product and keep the price low and wait it out.
I hope Sweeney steers clear of BL. Mulvaney is just fine for the worthless beer can. Toodles s/
“and keep the price low”
Retail price for light beer in central TX is almost $18 a twelve pack.
Bud Light is not discounted anywhere I’ve seen.
Buc-ees has beer for less than $15.
Inflation is destroying this country.
Bud Light with Sydney Sweeney could hit a home run for InBev - if they used her correctly. A simple repeat of the American Eagle ad (ie. straight up sensuality) will not work. Too obvious and too desperate
Something more along the lines of and understated "the girl next door" could do well. They will have to walk a fine line.