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To: Persevero
It would be a very cynical move and I’d be surprised if it moved the demographic back to Bud Light.

Bud Light with Sydney Sweeney could hit a home run for InBev - if they used her correctly. A simple repeat of the American Eagle ad (ie. straight up sensuality) will not work. Too obvious and too desperate

Something more along the lines of and understated "the girl next door" could do well. They will have to walk a fine line.

41 posted on 08/09/2025 8:40:36 AM PDT by PGR88
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To: PGR88

I won’t buy an AB products, but maybe someone could make a commercial where she wore a baseball cap, jeans, and a t-shirt, it would be a hit. Girl next door type, as you said.


48 posted on 08/09/2025 9:02:33 AM PDT by HonkyTonkMan ( )
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