A very knowledgeable tech peer of mine now suspects that AI is even building fake websites on the fly already filled with controlled information to satisfy your current search query. So it presents you with a fake site rather than a real site.
Is this tech possible? Absolutely...
I have run into this recently. Obvious.... driving me away from tech.
I have my tech down to just communications on two websites. The FR and our own domain. I now invest all my “tech” time researching and dialing in secure “underground” communications and “Alternets” that cannot be meddled with. I still use searches but I have to use all my tricks to jump through the hoops to find what I need.
I even have to manually edit URL/paths/ and use the hidden metadata “/feeds” to get what I need. They haven’t blocked these feeds yet because they want Search Engine crawler bots to still get the content. It is now called the dead internet for a reason. It is on it’s last breath. It will be useless pretty soon...