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Posted on 08/07/2025 3:37:15 PM PDT by E. Pluribus Unum
Patrick Ruffini is a co-founder of Echelon Insights, a research and analytics firm.
By the time 2028 rolls around, high-quality polling of the presidential race may prove very hard to come by. And it won’t be because of a natural evolution in how Americans take polls — something we pollsters are all too familiar with — but because of a switch that’s set to be flipped next month at Apple headquarters in Cupertino, California.
Apple’s new mobile operating system, iOS 26, includes a new feature designed to curb unwanted spam calls and text messages. It will do so by segregating texts that come from outside a recipient’s contacts into an unknown senders screen, where they are likely to languish unchecked. For unknown callers, the phone will automatically respond on users’ behalf to request more information before asking if they would like to pick up.
Many will cheer the likely disappearance of political fundraising texts and robocalls around election season. But not all “unknown sender” messages are created equal. The collateral damage from this update is likely to include local businesses — like those that text you to confirm a dinner reservation or doctor’s appointment — and legitimate survey research, encompassing everything from political polls to public health surveys from government agencies.
Good polling is built around the idea of probability sampling, where everyone in the population has an equal chance of being included in the survey. That means reaching out to potential respondents using the most ubiquitous technology currently in use. For a long time, this was the landline telephone. In the golden age of polling, you could call people on their home phone, and roughly one-third of people you called would not only pick up but also complete the survey.
As Americans switched to mobile phones, so too...
(Excerpt) Read more at washingtonpost.com ...
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I think that’s exactly what they mean.
Unlikely Patrick Ruffini could even find “Cupertino” on the map let alone ever having been there.
Never ever been polled. Nothing new here.
Polls are scams!!
Exactly what I would expect to come from the communist post.
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