I predicted PPV for the Super Bowl but not regular season games, but you’re probably correct.
It’ll be a slow transformation.
Think frog in a pot of water metaphor.
Maybe superbowl first.....then later playoff games and finally regular season.
Or it could be the other way round......pre season first.
Even less way. The Super Bowl, with its Super Bowl-esque ratings, is the crown jewel that drives up the prices of the TV contracts (that $8 million for 30 seconds of ad time balances a lot of books for the networks). If they put the SB on PPV it would devalue the contracts by a ton more than they’d make on the PPV. And viewership would go in the toilet. Heck even a football addict like wouldn’t pay for the SB unless my Steelers were in it.
They can charge it $100 to show it through streaming (but still available OTA — rabbit ears).