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Posted on 07/25/2025 12:23:52 PM PDT by DallasBiff
NEW YORK, July 23 (Reuters Breakingviews) - Mexico is a frequent target of Donald Trump’s ire, but he prefers the Coke sold there. After holding conversations with the president, Coca-Cola (KO.N), opens new tab unveiled plans to roll out a version of its signature soda using cane sugar, as it is sold south of the border, instead of corn syrup. Even setting aside the idea of the Oval Office occupant influencing one of the world’s most successful recipes, it’s a classic case of industrial policy gone awry.
The $300 billion company has occasionally tinkered with the Coke formula over its 139-year lifespan, removing the cocaine, opens new tab that was originally included in 1903 and introducing a sweeter New Coke in 1985, which created a marketing disaster. After Coca-Cola and other carbonated beverage makers started using corn syrup for their U.S. products in the 1980s, the so-called Mexican Coke, bottled with purer sucrose, became a cultish find in supermarkets.
Making it more widely available bubbles up a multitude of complications. Homegrown sugar – as Coca-Cola CEO James Quincey vowed to use – is pricey because the Department of Agriculture tightly controls production and limits imports. There have been levies on it since 1789, and the U.S. government started providing farmers with financing in 1981 to help underpin prices. It costs about 50% more today for domestic sugar than what’s sold internationally, according to the Sweeteners Users Association trade group
(Excerpt) Read more at reuters.com ...
“Sugar from beets has fiber in it that will never dissolve.”
Myth
Myth
Gee, I guess my actual experience of over 30 years as a high end wedding cake baker is a myth as well. Come over. I will happily make you a lovely smooth silky Swiss buttercream of both and let you see for yourself.
I’ve got sugar cane growing in my back yard, East Bay of San Francisco.
I had Femsa(?) in Matamoros about 20 years ago and it was very good.
The Coca-Cola I had in Tijuana recently wasn’t exceptional.
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