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Posted on 07/11/2025 3:14:05 PM PDT by nickcarraway
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Now reformulated as Pibb Xtra. Coke is pretty good at winning these competitions. In the U.S., Sprite ultimately knocked for lemon-lime king 7up off of the top. But Coke never got anything to truly challenge Dr. Pepper or Gatorade (PowerAde will always be the econo-version)
Surge (Coke’s version of Mtn Dew) was around for a while, then left, came back, then finally disappeared - liked it, myself.
I hate Mt. Dew, so I had no idea that Surge was a Mt. Dew rip-off. Interesting.
Another awful Coca-Cola product that ebbs and flows is Mello Yello.
i haven’t bought a coke product since their management told their corporate employees to ‘act less white’. racism cuts both ways and i do not knowingly patronize racist bigotry
solo hablo Engles
Hearing someone asking for a New Coke is like someone saying give me a TAB or give me death.
The thing was, after they switched back to the original formula sales of original Coke doubled from before they switched. Some people thought that Coke deliberately brought out New Coke in order to generate support for Original Coke.
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Yeah... it was all part of the marketing scheme from the get-go. Wouldn’t you have liked to have been a fly on the wall when the marketing gurus showed up at the president’s office to make that pitch?
“Well, first we do this, then that happens.... and by the time we’re done, your sales will have doubled!”
“Sure... let’s do it!”
Horrible language anyway.
All planned to introduce High-Fructose Corn Syrup to replace regular sugar.
Except of course it worked. That’s the thing people always ignore in this story. New Coke happened because Coke sales were dropping through the floor. Pepsi was on a path to beating them (and according to some charts already were). So they changed the recipe to something a lot more like Pepsi. And the rebellion happened. But in that rebellion people remembered the liked Coke. So Coke got to re-energize the brand with the Classic Coke marketing, sales went back up and all was well. So while New Coke itself failed without that failure you never get the Classic Coke revival that put them back to the top of the heap.
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