They could cut the price in half and sell twice as much..................
They could, but they won’t. They know that there are enough people out there who will pay, or their insurance will pay a portion, to be able to effectively lose weight. At the risk of offending FReepers who live off of stock profits, novo nordisk is participating in greed and avarice. They try to make it seem like they’re in this for the health of patients, but in the US, it’s all about the money. In other countries, they’re not allowed to overcharge.