They’ve made it clear they want to be known and spelled that way
Their ads in the UK emphasize it!
The Brits call it a torch, Americans call it a flashlight. Ukrainians call it Kyiv, Americans call it Kiev. Italians call it Italia, Americans call it Italy. Turks call it Turkiye, Americans call it Turkey. Addressing your international audience?
So what?
The United States is called Statis Unitedes (again sp) in France.
French do not call their country France nor do the Spanish call their country Spain.
We refer to other countries IN OUR OWN LANGUAGES
INTERNATIONALLY.
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