This was being pushed a few years ago, and it was of very limited popularity. I guess that corporation has a couple more million dollars they don’t mind letting fly out the open windows of a speeding car.
Disney purchased Marvel in 2009 for $4 Billion.
Today Marvel makes most of its money by licensing its characters -- it's classic characters, I assume -- for film, TV, merchandising, and theme park rides.
So no, they don't mind wasting a few million on virtue signaling comic books.
Collectors will have to buy them.