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Everybody — buy Martinelli’s apple juice! It is the best, very high quality, made from fresh apples (not concentrate), and is all American. I moved to California in 1973 not far from the Pajaro Valley and quickly discovered their fantastic apple juice.

Martinelli’s does not use Chinese apple juice concentrate for its 100% pure apple juice products. The company explicitly states that its premium 100% apple juice is made from fresh apples, not from concentrate, and contains no additives, preservatives, or concentrates of any kind. This applies to their flagship products, such as the Gold Medal 100% Apple Juice in various bottle sizes (e.g., 10 oz, 33.8 oz, 128 oz). The juice is cold-pressed from fresh apples, flash-pasteurized, and hot-filled to retain flavor without relying on concentrate.

Martinelli’s 100% apple juice is made from a blend of U.S.-grown fresh apples, including varieties like Newtown Pippin, Gala, Fuji, Granny Smith, Jonagold, Mutsu, and Honeycrisp. The apples are sourced primarily from the Pajaro Valley in Watsonville, California, where the company has operated since 1868 and maintains its own orchards, including organic ones planted in 2016.

The company’s “Gold Medal” process involves washing, hand-sorting, and cold-pressing these U.S.-grown apples to produce juice that is not from concentrate, reinforcing their commitment to domestic sourcing.

Martinelli’s, officially S. Martinelli & Company, is headquartered in Watsonville, California, located in the Pajaro Valley near Monterey Bay. This has been the company’s base since its founding in 1868 by brothers Stepheno and Luigi (Louis) Martinelli, who began producing cider from apples grown in the region. The fertile soils and cool coastal climate of the Pajaro Valley are cited as ideal for growing high-quality apples, which remain central to Martinelli’s operations. The company remains family-owned and operated, now in its fifth generation, with its headquarters and production facilities still in Watsonville.

The funny thing is you don’t see many Apple orchards in the Pavarotti Valley! The company makes single serving apple juice sold in the cutest glass bottle shaped and embossed like an apple.