Always wondered if they intentionally used the name of the Iron Maiden singer.
There’s a very intricate backstory to the skit. As for Bruce…
Bruce Dickinson was a mid-level manager at Columbia Records whose name appears on a Blue Öyster Cult greatest hits CD as the “reissue producer”. This Bruce Dickinson is not the vocalist for British heavy metal band Iron Maiden, hence the humor in his boastful declaration of being “THE Bruce Dickinson”, as the character was based upon a far less famous figure.