I don’t know if the consumer will feel duped? Many of these consumers already knew it was made in a Chinese sweatshop, they just ignored it.
I think the real damage is to the cachet of these luxury products—which is the whole point of buying them.
It’s like flashing a Rolex in front of your friends and associates and then having it exposed as a knockoff from a Times Square street vendor.
The value isn’t just in the materials—it’s in the illusion. Once that’s gone, so is the appeal.