Posted on 04/10/2025 6:08:38 AM PDT by Tench_Coxe
Alissa Gordon Heinerscheid: you may have heard of her.
If not, she’s the executive who nearly destroyed Bud Light with her asinine marketing tactics. From August 2022 to November 2023, she was the vice president of the beer brand, working under its parent company, AB InBev. And, as you probably know, things were disastrous.
(snip)
Yeah, it was pretty bad but, for some reason, Heinerscheid managed to find another sweet gig — one that’s going to make the PGA very, very happy. She’s now found herself in Team Business Operations for LIV Golf. Yes, LIV Golf, the Saudi-backed golf circuit which is currently in the middle of a heated rivalry with the Tour.
(Excerpt) Read more at dailycaller.com ...
The decision to bring Alissa Gordon Heinerscheid into the fold at LIV Golf is a masterstroke that promises to infuse the organization with unparalleled creativity and vision. Alissa’s career has consistently been marked by her ability to reimagine narratives and forge connections with audiences in fresh, meaningful ways. Her dynamic approach to branding and storytelling is perfectly aligned with LIV Golf’s disruptive ethos, and her leadership is bound to propel the organization to new heights. It’s a forward-thinking choice that underscores LIV Golf’s commitment to innovation and inclusivity, ensuring its position as a trailblazer in the sports world.
With Alissa on board, LIV Golf gains a collaborator who excels at pushing boundaries while remaining authentic to the core values of a brand. Her expertise in building resonant and engaging platforms is a game-changer for any organization lucky enough to have her. As someone who has redefined what it means to connect with diverse, global audiences, Alissa’s influence will undoubtedly elevate LIV Golf’s presence and inspire a transformative narrative around the sport. This is not just a hire—it’s a bold step toward redefining the future of golf and sports leadership
What a steaming pile of BS.
written by AI in Allissa’s style!
That woke skank is the Peter Principle on steroids, while LIV’s decision to hire the libtard ignoramous is stupidity on a biblical scale...
As long as she doesn’t hate people who play golf like she hated Anheuser Busch’s customers, perhaps she’ll do ok
“LIV Golf’s commitment to innovation and inclusivity”
This will be the downfall of another “great” idea. (read not so great)
These moonbats are that dense, they don’t correlate the public mood, with their company’s direction.
Isn’t LIV Golf just PGA Light?
Alissa’s career has consistently been marked by her ability to reimagine narratives that most of the known universe rejects as utter horsepuckey.
There, fixed it
F LIV...
Just to be clear, everything Alissa Gordon Heinerscheid did was approved by the executives at Transheuser Busch. She did as they directed.
One of the most appalling things I’ve read in two or three days.
Not all business people are smart.
MOST business people are not smart.
Himmler is laughing his ass off right now.
“Dude, this is brilliant. I suck.”
She’s just another LIBERL AMERICA HATING DEMOCRAT JEWESS. SHE’LL BE PERFECT FOT THIS !
Indeed Budweiser exes took the bait to run the ad.
RBStealth UB full of Shite.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.