Motorcycle sales in general have been trending lower, mostly due to younger generations being less interested in owning them compared to in the past. The woke and DEI policies of this CEO only accelerated the rate of disinterest.
Not sure if they can ever be profitable again without severe downsizing and becoming specialized.
I loved riding but gave it up because I knew if I kept rolling the dice I'd eventually hit the jackpot. Knew a couple of people who did.
They don't call them donorcycles for nothing.