The Army is BACK! Military releases new Trump-era ad... and it's a huge split from woke Biden one

The Daily Mail ^ | 13 Feb 2025 | Will Potter

[MinorityRepublican]

The US Army released its latest recruitment advert to promote the no-nonsense approach of the Trump era - and the differences between the Biden-era adverts were stark.

In the latest video released this week, a tattooed Special Forces fitness trainer performed huge feats of strength in the gym, including deadlifting 500lbs raw.

The clip also showed the burly trooper lifting a heavy yoke over his shoulders, before he says to the camera: 'Stronger people are harder to kill.'

Viewers quickly compared the latest advert to one pushed out by the military in May 2021, during the Biden administration.

The ad, titled 'Emma', told the story of Army officer Emma Malonelord, who operates the Patriot Missile Defense Systems, showing her from her childhood being raised by two moms.

She begins the clip saying: 'Although I had a fairly typical childhood, took ballet, played violin, I also marched for equality... I like to think I have been defending freedom from an early age.'

The story went on to show how Emma gained confidence from watching one of her moms re-learn to walk after an accident so she could walk down the aisle to marry Emma's other mother.

Viewers took to social media to slam the 'Emma' ad as the 'most hated military recruitment advert of all time', and said the newer ad showed the military had entered a new era under Trump.

Malonelord came under fire after appearing in the 2021 military advert, with Texas Senator Ted Cruz blasting the promotional video to his millions of followers.

'Holy c***' Cruz tweeted at the time. 'Perhaps a woke, emasculated military is not the best idea.'

The 'Emma' advert was viewed over five million times, but the Army YouTube account removed the comments section after it received backlash.

[dagunk]

Thats an awfully big assumption on your part, that these young enlisted will do “a lot of cool stuff.”
There is way more uncool stuff they will be doing quite a bit of.
You kinda sound like one of those recruiters who have the gift of vibrant embellishment.

********************************************************

Been there, done that.

There’s always “uncool” stuff everybody has to do, military or civilian. Did my share.

I also got to do lots of different “Really Fun Stuff” that nobody outside will ever have the opportunity to do and see stuff civilians will never see. Wouldn’t trade any of it, and makes you a better person in the long run.

And the recruiters I dealt with fed me the straight stuff. No complaints about their performance.

Troll.

[metmom]

You can get your four years in at least.

[exPBRrat]

Retired army here and believe me the US army has become just another social program.

[If You Want It Fixed - Fix It]

Mean women, nice gay men is gonna change?

[ansel12]

Or two years, I think most people don’t realize that they still have 2 year enlistments, at least for the Marines and Army.

[PIF]

Sounds like the Russian Spetsnaz demos. However, gym performance is no indication of battlefield survivability which did not work out so well for the pre-invasion Spetsnaz, but they got lots of pretty wreaths on their graves.

[ansel12]

Not at all, this video is about building strength and being strong while the Spetsnaz videos were about wasting valuable time on theatrical stunts like being able to throw a hatchet while doing a backwards flip.

All military people should be as fit as is possible within the time and budgets limit on military life, while those Spetsnaz stunts were just bizarre and unserious.

[ebshumidors]

I agree. I did a lot of cool “your tax dollars at work” stuff when I was crew chief.

[catbertz]

If I were still a young pup, I’d join the Marines now, for the lowest chance of woke remnants bugging me. When the next POTUS election rolls around I’d make the call on reupping or not. Will not serve under some pansy ass liberal communist.