I certainly wouldn’t expect the “BRITISH LARD MARKETING BOARD” or the “LARD INFORMATION COUNCIL” to be marketing, let’s say, butter or olive oil ...
You’re posting paid propaganda, not objective information.
That’s OK ... just be aware of what you’re doing.
Once a year we slaughtered hogs, my father and his partner would usually split about 12 hogs, my father provided the financing, and the partner did the work raising them.
Being a kid, I got all the crap jobs on the day we slaughtered them, one of those jobs was rendering the fat to make the lard and then skimming off skin part to make cracklings.
Besides great biscuits, my grandmother made some awesome crackling cornbread....