***And he’s been getting booed plenty.***
And everyone who booed him had to buy a ticket to get in to boo him. Much as the audiences did to the much hated Gorgeous George did decades ago.
But there’s a difference between the boos a heel gets for selling the character, which is really applause, and the boos a person gets for being a sleaze.
Over and above his various scandals he’s very much seen in wrestling circles as being Vince’s boy. And there’s a lot of legit hate for Vince, the person again, not the character.
And in this instance they didn’t but a ticket to see Hogan. They bought a ticket to see wrestling, and then this well disliked turkey shows up to give them a beer commercial. So they booed.
There’s a difference between “heel heat” and “go away heat”.