The formula for the MSM to "come back" is so simple it is beyond them.
Just report the news as it happens the way it happens and let the chips fall where they may.
No editorializing except on editorial pages and shows.
“Just report the news”
There is no such thing as “the news”.
What stories to report and what stories to ignore is a judgment call driven by the biases of the reporter, editor, publisher, station or newspaper or website owner etc.
We are better served when everyone declares their biases and conflicts of interest up front.
“Big Pharma is a major advertiser of this station. For this reason we will be supporting their views on all issues.”
etc....