He has mammoth appeal (his podcast is heard by 11-14 million people vs Limbaugh’s appx 15 million listeners), he moved from a blue state to a red state, he lets his guests talk at length (unlike Sean Hannity), he admits when he gets things wrong, he is often on target, and he doesn’t give a rip what people think about him (in general).
Unlike Limbaugh, he’s not childless and he is married to his first and only wife. Joe takes drugs recreationally. He’s brutally anti-COVID vaccine, he hunts, and he’s filthy rich.
He is more libertarian than Limbaugh fans, but so are many people with a functional set of morals under 35/40. He covers a wide range of topics - it’s not politics all the time - and is very entertaining AND thought-provoking. I’d rather Millenials and GenZ listen to Rogan than MSLSD et al.
This data are old, but take a glimpse and you’ll understand why The Media want to cancel him.
