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Apple Warns Millions Of iPhone Users—Stop Using Google Chrome
Forbes ^ | Jul 18, 2024 | Zak Doffman

Posted on 07/20/2024 8:52:01 AM PDT by Salman

We all know relationships can be complicated, but few are quite as complicated as the one between Apple and Google. Cue Apple’s creepy new attack ad on Google—with a clear message for its 1.4 billion users—stop using Chrome on your iPhone.

So, why now? Google is on a mission to convert Safari users to Chrome. It currently relies on Safari to drive most search requests from iPhones—enabled by a financial arrangement between itself and Apple, whereby Google search is the default on Safari. But that arrangement could soon be curtailed by monopoly investigations in the US and Europe. And so Google is advancing Plan B.

Chrome only has a 30% install base across iPhone users—Google’s target is to increase this to 50%, bringing another 300 million iPhone users inside its data tent. Apple obviously wants to stop this happening. Those 300 million pairs of eyeballs generate serious online revenue, and as search changes through the introduction of on-device AI, it will become a retention versus conversion battleground.

...

(Excerpt) Read more at forbes.com ...


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KEYWORDS: computer; googlechrome; iphone; security
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To: MeanWestTexan

Same here. I never use Chrome on my cell phone or PC. Drives my kids nuts. LOL


41 posted on 07/20/2024 12:07:55 PM PDT by ducttape45 (Proverbs 14:34, "Righteousness exalteth a nation: but sin is a reproach to any people.")
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To: lasereye

Uh - no.

Chrome is collecting information about your browsing habits (what web sites you visit, what links and topics interest you, how long you stay on a page, how often you click into a page, etc) as well as interjecting ads (based on your browsing and web shopping habits which it ALSO collects) too.

Chrome COMPLETELY tracks and collects data about what you do on the internet. Not just when you use the search.

https://www.youtube.com/watch?v=G09oVgDurTI


42 posted on 07/20/2024 12:13:08 PM PDT by Skywise
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To: Sacajaweau

OH wow i didnt realize you were in that age group.. I am still young 69 this yr. :-)


43 posted on 07/21/2024 10:24:16 AM PDT by markman46 (engage brain before using keyboard!!!)
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