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Is Tractor Supply 'Woke'? Controversy & Boycott Calls Explained
The Direct ^ | 23 Jun, 2024 | Sam Hargrave

Posted on 06/26/2024 5:38:18 PM PDT by MtnClimber

Tractor Supply is facing controversy and calls for a boycott over its supposed "woke" agenda, diversity, and inclusive hiring policies.

Founded in 1938, Tractor Supply has 2200 stores across the U.S. and over 46,000 employees across 49 states. The American retail giant is known for selling home, garden, land, and animal-related products.

Tractor Supply's 'Woke' Controversy Explained Right-wing activist Robby Starbuck lashed out at Tractor Supply and CEO Hal Lawton in a viral post on X (formerly Twitter), which has over 2.7 million views. Starbuck criticized the company for having customers' "hard-earned money spent on these woke priorities" such as LGBTQIA+ and related DEI initiatives:

- "LGBTQIA+ training for employees

- Funding pride/drag events

- They have a DEI Council

- Funding sex changes

- Climate change activism

- Pride month decorations in the office

- DEI hiring practices

- LGBTQIA+ events at work"

In a follow-up post, Starbuck shared a quote from one of Tractor Supply's yearly reports which discussed its $570,000 donation to causes supporting the disabled, minorities, and LGBTQIA+ groups in 2021:

"In 2021, Tractor Supply donated more than $570,000 to DE&I causes, benefitting veterans, persons with disabilities, LGBTQ+ youth, Hispanic Team Members, women and Black and African Americans."

Starbuck alleged that the vast majority of Tractor Supply's customer base is conservative before sharing images from retail stores coated in LGBTQIA+ flags and other assorted Pride-related decorations.

The right-wing activist accused Tractor Supply and Hal Lawton of having a "woke" agenda and funding these policies with customers' money.

Starbuck went on to encourage Tractor Supply shoppers to take their business elsewhere and proposed Lawton instead use some of his reported $11 million salary on these causes as opposed to company money.

The official Tractor Supply corporate website details some of its policies for diversity, equity, and inclusion. Its policies cover four areas - team members, welcoming environments, customers, and communities with a promise in its hiring to "reflect the diversity of [their] communities and customers:"

"Team Members: Attract, engage, develop & retain Team Members with backgrounds that reflect the diversity of our communities and customers.

Welcoming Environments: Ensure that the power of our values is experienced every day across our Team Members, customers and the communities we call home.

Customers: Know and celebrate our diverse customers and create a welcoming and inclusive experience.

Communities: Foster meaningful relationships with diverse community partners and invest in the communities we call home."

According to CEO Action, Tractor Supply offered company-wide DEI training in 2020 to educate employees on "unconscious bias and inclusiveness:"

"Beginning in the 3rd quarter of 2020 we set out on a mission to educate all Team Members on the topics of unconscious bias and inclusiveness. We offered Conscious Inclusion, Instructor Led - Training to our District Managers and all people leaders at our Store Support Center and Distribution Centers... Our Store Managers and all Individual Contributors in the company received an E-learning training on 'The Need for Inclusion.'"

On its official corporate website, Tractor Supply revealed in 2023 how it had been recognized by "two separate entities as a diverse and inclusive workplace." These included qualifying for the Bloomberg Gender Equality Index and being hailed among America’s Greatest Workplaces for Diversity.

Executive Vice President Melissa Kersey addressed Tractor Supply's DEI recognition in the post, calling the retail giant a "safe, respectful, and inclusive work environment:"......


TOPICS: Business/Economy; Society
KEYWORDS: dei; globohomo; gowokegobroke; homosexualpolicy; tractorsupply; wokeism
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1 posted on 06/26/2024 5:38:18 PM PDT by MtnClimber
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To: MtnClimber

Who can be this stupid? People just want to shop there, not get the latest perversion rubbed in their face.


2 posted on 06/26/2024 5:38:29 PM PDT by MtnClimber (For photos of scenery and wildlife, click on my screen name for my FR home page. More photos added.)
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To: MtnClimber

Amazon delivery OVERNIGHT!


3 posted on 06/26/2024 5:42:12 PM PDT by Mark (DONATE ONCE every 3 months-is that a big deal?)
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To: MtnClimber

People just want to shop there,
= = =

Well, it is a ‘farm’ store.

We learned in Ag class about castrating animals, over 50 years ago.

But we did not call it gender reassignment surgury.

And the Bull did not become a Transcow, HE became a steer.

They will sell the tools for this.


4 posted on 06/26/2024 5:42:53 PM PDT by Scrambler Bob (Running Rampant, and not endorsing nonsense; My pronoun is EXIT. And I am generally full of /S)
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To: MtnClimber

The word “woke” = whitewash


5 posted on 06/26/2024 5:42:53 PM PDT by Varsity Flight ( "War by 🙏 the prophesies set before you." I Timothy 1:18. Nazarite warriors. 10.5.6.5 These Days)
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To: MtnClimber

Yeah I’m done... I also suspect their “Dumore” chicken feed does not have the amount of protein, calcium, and minerals they claim is in it. Every time I have had to buy a bag because I can’t get anything else my egg production drops within three days and stays low until I start feeding them another brand again then it comes back up.

Happens every time... So I think they are being false and deceptive with the ingredients.


6 posted on 06/26/2024 5:44:51 PM PDT by Openurmind (The ultimate test of a moral society is the kind of world it leaves to its children. ~ D. Bonhoeffer)
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To: MtnClimber

Done, Starbutt. Found new, local suppliers today. We spent at least $40-$100 a week there. Bought our huge Cub there. I no longer have pity.

You are an idiot.


7 posted on 06/26/2024 5:45:27 PM PDT by madison10
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To: MtnClimber

Thanks for posting. I will henceforth avoid Tractor Supply like the plague.

I will not knowingly support a business that promotes perversity.


8 posted on 06/26/2024 5:47:38 PM PDT by SharpRightTurn (“Giving money & power to government is like giving whiskey & car keys to teenage boys” P.J. O’Rourke)
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To: MtnClimber

We have both big R and Tractor Supply stores nearby. The wife and I frequented both. We now will frequent only one. Woke stores can drown in their own Obamash*t.

Eff them and the sewer they ooze from.


9 posted on 06/26/2024 5:50:01 PM PDT by Da Coyote
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To: madison10

My bad. I thought Starbuck was the CEO.


10 posted on 06/26/2024 5:50:54 PM PDT by madison10
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To: MtnClimber

Our local feed stores stock everything one needs.


11 posted on 06/26/2024 5:56:25 PM PDT by Blueflag (To not carry is to choose to be defenseless.)
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To: MtnClimber
And in addition to this, it is a lousy store that I won't go to unless there is no alternative and there always is. The store here seldom has what you really need in stock. I've told the workers and manager there that you can't sell what you don't have. Get a clue, the items out of stock? They are the ones that sell and you need to keep them stocked. If they have an inventory control system it isn't working. Maybe they should spend more time on business and none on crap like DEI and LGBTQRSTUVWXYZ. Dolts.

Atwood's of Enid, Oklahoma is our go-to farm and ranch supply store around here. Well stocked, competitively priced, frequent sales, they sell guns, ammo and other things as well, understand ag needs, nice associates in most locations.

Give an example: Welded wire roll was $159 at TSC, same wire, $89 at Atwood's.

Wish it were closer. I end up ordering most stuff and get better quality, prices and satisfaction than Tractor Supply could ever dream of providing.

12 posted on 06/26/2024 5:59:51 PM PDT by Sequoyah101 (The Government that got us in this mess is not the Government that can get us out of it.)
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To: MtnClimber

Is there any corporation that hasn’t gone fayg? Now where I am supposed to buy my catfish pellets?


13 posted on 06/26/2024 6:00:44 PM PDT by crusty old prospector
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To: MtnClimber

Hal did a bang up job at Macy’s and Melissa worked for McDonalds as VP of people or something. If you have an mba you can ruin anything.


14 posted on 06/26/2024 6:04:17 PM PDT by Sequoyah101 (The Government that got us in this mess is not the Government that can get us out of it.)
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To: MtnClimber

Too bad-— one opened not too far from me in Northern Bergen County NJ and I was fond of their ads and their “look”-— a bit tired of the Home Depots I always find myself in. Now I doubt I will even pay it a preliminary visit.


15 posted on 06/26/2024 6:21:37 PM PDT by supremedoctrine
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To: MtnClimber

Glad there isn’t one up here. Forget these freaks.


16 posted on 06/26/2024 6:24:07 PM PDT by vpintheak (Sometimes you’re the windshield, sometimes you’re the bug. )
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To: MtnClimber

IDIOTS !!! We usually take the 🐶🐾Dog Pack🐾🐶 to the Vet Clinic they have at least one @ month because it’s much less expensive than the Vet is. Then We get the rest of the shots in a 5 or 7 combo shot for like $10 or so and do them ourselves.

I have not been to the store in a while so I don’t know if they have any crap on display inside the store.

They need to stick with providing the items needed for Ranch supplies and equipment. I don’t think that there’s many zqlbullcrapmkees in the Farm/Ranch Business because they can’t handle the heat/dirt/crap/blood/worming all the Critters.


17 posted on 06/26/2024 6:32:05 PM PDT by mabarker1 ( (Congress- the opposite of PROGRESS!!! A fraud, a hypocrite, a liar. I'm a member of Congress!!!)
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To: crusty old prospector

https://www.amazon.com/Evergreen-Farm-Garden-Shawnee-Floating/dp/B0CBSNKWZ9/ref=sr_1_1_sspa?crid=WXJO2GKXR8YY&dib=eyJ2IjoiMSJ9.XgMphli-O3fzXXEE655eDb0QR_csB-iaj0GD0guZxETMSNIbvvlm1ZD-3SNAToHDXWowIuRbYphEmmGpmpVyQ6BR58ayJ6RWnMfuXuLVJjSA2DQ6QTU880QnbXHC75LdqgBnQcCcAx6RX0W7rQoI0xUciQcyAJypOYGaCbI-gYA9QCIFgmZ7o-OQSweAL5cCkGAk5ZGLP-1il8lZi3BTCt9Uil5m7YBlhVjyvqgG5PyeNKhtV7C5m6hvHW3RjstwalaA2s8UsUTpItnIkaTYKoHqgN1F5YHpcLOcywLv5lk.-F3F9UhlHFQbLLLhZLW3IEcdwpKXGD1QJyTfhGpxfh4&dib_tag=se&keywords=catfish+pellets+fish+food&qid=1719451694&sprefix=Catfish+pellets%2Caps%2C446&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1

Little pricier, maybe...


18 posted on 06/26/2024 6:32:14 PM PDT by Adder (End fascism...defeat all Democrats.)
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To: mabarker1

I do not recall seeing any woke stuff in the stores. I shop (used to shop) between two.


19 posted on 06/26/2024 6:39:53 PM PDT by madison10
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To: MtnClimber

I remember them putting warning labels on bins for IIvermectin paste during Covid. 🙄


20 posted on 06/26/2024 6:42:11 PM PDT by RushIsMyTeddyBear ("Equity" = "All animals are equal. Some animals are more equal than others.")
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