ICE pick-up trucks are high margin vehicles.
Battery pick-up trucks have no pricing room for a profit margin.
A US company might be forced to sell one EV vehicle for 1 ICE vehicle.
The EV vehicle will then get exported to say the EU.
big mistake for VW
Rivian is pursuing market segments that any business school grad understands are “late adopters”. Company cafeteria must be serving magic mushrooms.
Burning cash for a type of vehicle the public does not want, has no resale value, no junk yards will take them.
Burning cash to prove that a very early 20th century idea still does not work.
IMO there is almost nothing worse than a Volkswagen. Horribly unreliable and very expensive and tedious to repair. Terrible engineering.
Too many start up companies trying to design, manufacture and market starting from scratch.
High volume, efficient production of high quality automobiles is a really, really hard to do.
And even if you are great at all of the above the lack of GM/Ford level of economies of scale will kill you in the market place.
Elon Musk is on record stating that setting up quality manufacturing of Teslas was the hardest thing he ever did - and he got a huge head start because he was pretty much handed over the old Numi plant in the Bay Area .
Numi was a state of the art joint venture between Toyota and GM for producing cost effective quality small and medium sized vehicles. Tesla is probably the only EV company that has enough industrial base, Product line, TRL level, market presence and distribution network to make it alone in today's market.
I guess if a company or individual owned a large number of shares, they'd be able to bail sell shares they hold.