It’s just using some color to represent your movement. Anyone can do this. The trouble is that a color labeled movement is totally easy for your opponent to co-opt it, or for there to be mission drift.
Tagging the movement with a color is just one aspect. The main thing is the stirring up of opposition though civil disorder and riots, waves of internet outrage, violent language or threats by feminists, minorities, etc. Any group that can be stirred up against the targeted leadership by the global marxists will be stirred up, every revolutionary thing short of armed revolution.