And yet, everybody who saw the ad remembers the ad, as do a lot of people who weren’t even born when it was made. It gave Apple a corporate image and it moved product out the door. While some ads were pointless, this one wasn’t.
Well do we remember it or are we reminded of it every single year as part of the lead up to the SB? Sure it was a sea changing ad, but was it actually a good ad? Did it actually sell computers? And would anybody care about it if we didn’t have the annual “SB commercials history” article? How many of the ads that have tried to follow that path does anybody remember? How many of them actually caused sales of what they were advertising?