If the NFL goes to 100% streaming, they will kill the Golden Goose. Fans won’t watch or buy their overpriced swag.
If NBC thought to make money on that one game, did they make more than the $110 MILLION they gave the NFL? I bet they didn’t.
Did they get millions of new subscribers to sign up for their crappy streaming service? I doubt it.
All in all it was a losing proposition all the way around for NBC, NFL and FAN.....................
The man on the radio said the game was the largest streaming event in internet history. I’m guessing it was also the smallest television audience of a play-off game since the 1950s.
I doubt the NFL will go 100% streaming, the NFL has an anti-trust exemption from Congress that could easily get revoked, if the NFL went 100% streaming, I think the public backlash would be huge and force the politicians to do something, that reason alone should keep the NFL from doing this.
Almost all of these streaming services are losing lots of money, NBC was overpaying for 1 game hoping to get a lot of new paying subscribers, I doubt it will work.
OTOH, I hope streaming services succeed, if they continue as they are. Cable and the satellite services are pricing themselves out of the market. (Remember that, streaming services !!!)
That’s what happened to boxing. They used to show the big fights on regular TV. Then they went to pay per view. Now boxing is a shell of its former self. They make more money but I think they lose fans over the long haul.
“Did they get millions of new subscribers to sign up for their crappy streaming service? I doubt it.”
23 million viewers, most for a streamed event in US history (whatever that means): https://bleacherreport.com/articles/10105095-dolphins-chiefs-nfl-playoff-game-draws-23m-viewers-most-streamed-event-in-us-history
My questions are (1) how does that compare to viewership for the other NFL playoff games on broadcast TV; and (2) how many of the 23 million viewers paid the $5.99 for a one month subscription to Peacock, but will not renew (and never intended to renew)?