Like you, most are either taking the quick profit, or they are shorting.
But the only ones making the real profits are the elites who control the markets. They were the ones who most likely made the market price decline. Make the very large profit & drive down the price back down, buy large quantities to drive the price back up, rinse & repeat, over & over.
Remember Occam’s razor. The elites don’t control the market. It’s supply, demand, and perception. The elites react to those forces, the same as everyone else. If the elites controlled the market, how did George Soros lose a billion dollars in 2016, betting on a crash when Trump was elected, and shorting everything. How did the Robin Hood platform upset all the hedge funds a couple of years ago. The hedges wanted to short a stock, and the Robin Hood small investors went long and messed with them successfully.