I think that those pushing for a social credit system are behind this.
Even before the smartphone, the left was pushing tendencies toward self-esteem and egocentric narcissism. We are now a selfie, live stream culture where people are (or strive to be) famous for being famous, devoid of any real accomplishments or the work that entails.
There once was a time when people read 1984 and swore they'd never let anything like an all-seeing telescreen into their homes...now people stand in lines for days and weeks, clamoring to ensure they have the latest version.
It's almost like society was groomed into first tolerating, then embracing the surveillance state. Welcome to the digital panopticon.