They just pound us with stories about this loser hoping it generates some real popularity. Nobody in their right mind would support this deep state whore. It’s the GOP time proven trick of nominating a candidate despised by the rank and file to guarantee another loss.
It's not necessarily to "guarantee a loss".
It's to guarantee a win for the "donor community", in the sense that, if the candidates are Bush and Kerry, or Obama and Romney, from the "donor" perspective, it doesn't matter who wins.
A Haley-Newsom race (which is what they want, and probably will get), leads to victory for the cloud people, however it turns out.