Nobody told GM men don’t drive pickup trucks through Starbucks.
I’ll bet their focus groups and buyer clinics told them exactly that.
GM has ignored buyer and dealer input before when doing major vehicle launches.
They ignored very negative clinic and focus group input in the early 1980’s when they launched the front wheel drive Cadillacs. (Because their “experts” told them oil prices would only go up).
In this case, their “experts” are telling them that the future is autonomous and EV. (Mary Barra has even said that)
https://www.ces.tech/articles/2021/january/mary-barra-paves-the-road-for-autonomous-mobility.aspx