Black people by and large don’t watch hockey. They’ve already failed here on multiple occasions. Whose stupid idea is this one? Atlanta is more black than it’s ever been.
The same folks who INSIST that a pro football team in L A is a great idea. Time after time.
I'm not the biggest fan of the NHL's expansion model over the last 30 years, but they are pursuing a definitive strategy of expanding into large metro areas instead of traditional hockey hotbeds. Their approach is based on the expectation that having more potential TV viewers is better than having more serious fans.