Anheuser-Busch lost a staggering $390 MILLION in second quarter as Bud Light's sales to retailers plunge 14% in wake of brand's partnership with transgender influencer Dylan Mulvaney

Daily Mail UK ^ | August 3, 2023 | Emma James

[Morgana]

Anheuser-Busch has lost a whopping $390 million in US sales in the wake of its partnership with transgender influencer Dylan Mulvaney.

The parent company blamed the 'volume decline' of Bud Light for the drop in revenue in its second quarter - with figures showing that total US revenue dropped by 10.5 percent in the April-to-June period compared to a year earlier.

The world's largest brewer said Thursday that sales to US retailers had plunged 14 percent, adding that it had been 'underperforming the industry.' This was a direct result of the tie-in with Mulvaney.

For the second quarter of 2022, Anheuser Busch sold $2.73 billion worth of beer to retailers. But for the second quarter of 2023, sales dropped to $2.35 billion - a slump of $390 million in a year.

Bud Light's popularity has been dropping since brewer Anheuser-Busch teamed up with Mulvaney, 26, in April and gave her a personalized promotional can.

In a statement, the company put the declining sales down to the backlash they faced for partnering with Mulvaney, 26, and issuing a one-of-a-kind can to her.

The can was gifted to Mulvaney to celebrate 365 days of 'being a girl,' the phrase she uses to describe her transition from male to female.

But it triggered outrage among drinkers, who accused Bud Light of trying to force progressive beliefs on them and their favorite brand.

The debate over transgender rights is the current hot-button issue in the United States.

Gender-critical feminists oppose letting transgender women into some female-only spaces, such as domestic violence shelters.

There is also widespread opposition to trans women competing against biological women in sports, over fears going through male puberty gives them an unfair advantage.

[patriot torch]

on the flip side I guess this tranny saved AB a lot of money in TAXES. lol

[unixfox]

AB would be better off just shutting down the entire operation. That’s where they are headed anyway.

[teeman8r]

joe rogan now drinks bud lite, so every thing is cool again... drink up

[1Old Pro]

Seems like an expensive way to earn DEI cred.

[Pox]

I’m waiting for the next couple of quarters to see what the damage really is. Sooner or later, contractual obligations will end and these numbers will drop even further.

[Magic Fingers]

“...the phrase she uses to describe her transition from male to female”

The phrase HE uses to describe deciding to wear girl’s clothes and makeup.

[blackdog]

Lotta pillow biting.

[Samurai_Jack]

Yeah, it’s all fun and games until you lose 14% of your bottom line isn’t it!

[bigbob]

EXACTLY as I predicted 3 months ago - - creative accounting minimized the boycott effectiveness:

“Anheuser-Busch parent company AB InBev reported mixed second-quarter earnings, beating on adjusted EPS while revenue fell short by $290 million. While consumer boycotts of Bud Light over an ad featuring trans personality Dylan Mulvaney tanked revenue and sales in the U.S., operating profits ticked up and sales volumes in foreign markets grew.”

Mixed earnings doesn’t get anyone fired. The CEO would like to thank the Accounting Department for creative number-juggling and semilegal reporting tactics for keeping his phoney-baloney job...for another quarter at least.

The 3rd quarter will really tell the tale. If revenue doesn’t recover, some hard questions are going to be asked, regardless of how much MBA gymnastics are performed. Corporate financial reporting follows rules not unlike those of the mainstream news media...but everyone who understands how things work knew how this would turn out. That’s why only a 1.3% bump in stock price and lots of skepticism.

[Paul46360]

https://nypost.com/2023/08/03/joe-rogan-drinks-bud-light-slams-boycott-over-dylan-mulvaney-people-are-silly/

[RetiredTexasVet]

If management applies itself, they could lose $780 million next quarter .... go Queer Beer guys!!!!!

[Presbyterian Reporter]

I was on a road trip this past week and the restaurant in this small town only had one beer not related to BUD.

That one beer was Miller Lite.

So it will take more time to totally crush the BUD brands.

[cgbg]

These accounting games are why I stay out of the stock market.

I have a MBA and I know exactly how to cook the books—don’t trust these folks as far as I can throw them.

[Cowgirl of Justice]

Keep it going.

The blood and tears of their workers, the loss of jobs and their livelihoods is solely on that woke CEO and that ‘fratty’ hating b!tch.

[upchuck]

"Anheuser-Busch has lost a whopping $390 million in US sales in the wake of its partnership with transgender influencer Dylan Mulvaney."

Everybody needs to quit calling Mulvaney a "transgender influencer." He's not. He's a fake woman with xy DNA.

Those of you taken in by all this hoopla are fools.

[rlmorel]

I don't see how they recover. Some heterosexual guys might still drink it, but a lot of guys won't drink "fag beer" or "tranny fluid". That I just how it is. Not saying it is right or wrong, but that is a fact.

A guy coming into a party with a 12 Pack of Bud Lite under his arm doesn't want to hear "Hey! Bill, you drinking "Tranny Fluid" tonight? What's up with that?" Even as a joke, he doesn't want to hear it.

He is going to get Miller Light or something else.

So, I don't see how it is going to work. I don't see them coming back from this. I am still shocked they even decided to go down this road. What that tells me is that they STILL absolutely don't know their target audience.

Being a guy, this kind of humor says to me why this is fatal to their brand:

"They're dead, Jim."

[fortes fortuna juvat]

joe rogan now drinks bud lite,
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>...
So who gives a schitt what that assh*le drinks? I will NEVER purchase another AB product.

[nickcarraway]

They don’t care.

[Paladin2]

“...widespread opposition to trans women competing against biological women in sports...”

I’m opposed to drinking woke piss beer as opposed to IPAs and actual real beers.