Anheuser-Busch to lay off hundreds of employees after Bud Light and Dylan Mulvaney disaster

Daily Mail UK ^ | July 27, 2023 | Noa Halff

[Morgana]

Anheuser-Busch is set to lay off hundreds of employees in the wake of the brand's disastrous Dylan Mulvaney partnership that saw Bud Light - once America's favorite brew - lose its title as top-selling beer to Modelo.

The company announced its decision to lay off about 2 percent of its US workforce in a statement released by Anheuser-Busch CEO Brendan Whitworth Wednesday.

There are around 19,000 people employed by the company in the US, meaning approximately 380 staff are set to lose their jobs.

'Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization,' Whitworth said.

'While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,' he added.

'These corporate structure changes will enable our teams to focus on what we do best—brewing great beer for everyone.'

Workers who are laid off will receive severance pay, paid out of their unused vacation time, receive six months of continued company-paid health insurance benefits and help finding a new job, according to an email sent to employees Wednesday.

The restructuring 'will simplify and reduce layers within its organization,' a spokesperson said.

But, the layoffs will not affect frontline workers, such as 'brewery and warehouse staff, drivers, and field sales reps among others.'

The move comes in the wake of the controversial partnership by brewer Anheuser-Busch in April with transgender influencer Dylan Mulvaney.

Since then, Anheuser-Busch has tanked more than $27 billion in market value and two of its top executives took a 'leave of absence.'

Earlier this month, Bud Light was kicked off the top 10 beers in the US after the Dylan Mulvaney marketing disaster.

[libh8er]

Anheuser-Busch has tanked more than $27 billion

So much winning !

[joma89]

Sorry, folks. Go someplace else.

[RetiredTexasVet]

‘While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,’ he added.

What drivel. We, the management, screwed up but you all are going to take it in the butt instead of us. Somebody else is selling a lot more beer ... better get those resumes dusted off and out the door as quick as possible .... take any trade secrets, client lists, etc. with you.