If you think it's swill, you're not part of their market-share and never were. Your objection to their perverted advertising is meaningless to them; your refusal to drink their swill is also meaningless.
What's hurting them is people who DON'T think it's swill, people who did buy it and did drink it, abandoning it for some other product. That group of people seems to be fairly large.
A secondary effect also hurting them is people who bought and drank some other AB/InBev product who have reject the entire conglomerate. I'm in that group ... perhaps you are as well?
Its a shame. I never watched the NFL and I never liked Bud. I cant wait to be able to boycott something!
I never drank Bud Lite or any lite beer. It’s just water pretending to be beer. My fav. is Amstel or Stella. At parties most times people bring Modelo.