Bud has recently been running ads telling everyone how much they support veterans. That’s a noble cause, to be sure. But it looks self-serving because it is self-serving. And it reminds folks once again what a jerk company Anheuser-Busch is.
Here’s my suggestion to them. Keep on supporting the vets. But do it quietly. And don’t run any ads like for a year. Then slowly start to build the brand back.
That’s probably their best shot.
Didn’t they really give micro brewers hell, in that they limited the ability of independent distributors to distribute anyone’s beers except their own?
No. Their best shot is to fire the entire executive suite and marketing department and to issue an apology by an advertising campaign. Their loss of market share is way more damaging than upsetting some stupid ESG scoring website.