There is no boycott. You damaged your brand image.
Exactly the point that is being (purposefully IMO) missed. It's not a boycott in the traditional sense. The brand has become widely known as tranny fluid. No sane person wants to be known as someone who drinks that. As I've been saying for some time now. "advertising works". They transformed their brand in a way they didn't anticipate. You can't fix that with words, and likely can't fix it with deeds either at this point. Once the jokes and memes started flowing, the brand became irrevocably tarnished.