Kind of reminds me of the old observation tower at Gettysburg. On one hand it was a blight on the landscape and overwhelmed the skyline. OTOH, it truly did give a fantastic bird's eye view of the terrain and provided an opportunity to see how the battle unfolded as it did.
If I had the capital to start it up, I'd do tethered hot air balloon tours of the battlefield and recreate the experience in a period-appropriate balloon experience with knowledgeable tour guides...