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Volkswagen Bets an Old SUV Can Help It Win Over Americans
WSJ ^ | 27 May 2023 | William Boston

Posted on 05/27/2023 7:12:35 AM PDT by DUMBGRUNT

“Made in America by Americans, an American brand is a powerful thing, and we’re excited about it,” Scout Chief Executive Officer Scott Keogh told The Wall Street Journal this year after closing the deal to locate Scout’s first manufacturing plant in South Carolina.

“This is going to put us right into the heart of the action,” he added.

...A few months after the Navistar acquisition, in March 2021, VW’s management board held a strategy conference at the company’s headquarters in Wolfsburg, Germany, and laid the groundwork to resurrect the Scout brand as a rugged all-electric SUV and pickup truck, according to company officials. Then, last year, VW announced its plan to revive the brand as a fully-owned independent American subsidiary with local management centered around an iconic American vehicle—a first for VW.

Scout dates back to the late 1950s, when Ted Ornas, an auto designer for International Harvester, designed the company’s first Scout, a four-wheel-drive recreational vehicle, something that didn’t exist at the time.

(Excerpt) Read more at wsj.com ...


TOPICS: Business/Economy; Chit/Chat; Travel
KEYWORDS: ihscout
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To: DUMBGRUNT

Thank you.


41 posted on 05/27/2023 8:33:55 AM PDT by moovova ("The NEXT election is the most important election of our lifetimes!“ LOL...)
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To: PeterPrinciple

Yeh, what do they think a Jeep is?


42 posted on 05/27/2023 8:35:10 AM PDT by Rowdyone (Vigilence)
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To: Flavious_Maximus

I’m sure heterosexuals have had sex in the back of a rabbit.


43 posted on 05/27/2023 8:37:10 AM PDT by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you. )
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To: DUMBGRUNT
...the Scout brand as a rugged all-electric SUV and pickup truck...

A rugged all electric EV?


44 posted on 05/27/2023 8:38:55 AM PDT by newfreep ("There is no race problem...just a problem race")
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To: Dr. Sivana
CAFE makes that impossible.

The will of "We The RATs".

45 posted on 05/27/2023 8:40:08 AM PDT by ROCKLOBSTER (Celebrate "Republicans Freed the Slaves Month")
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To: DUMBGRUNT

This looks good on paper until they run into supply line shortages like everyone else.

wy69


46 posted on 05/27/2023 8:40:13 AM PDT by whitney69
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To: wetgundog

ICE or battery does not matter.

What MATTERS is

1) Make it inexpensive
2) Make it simple
3) Make it reliable
4) Make it to where an average shade-tree mechanic can work on it
5) Make it NOT butt-ugly


47 posted on 05/27/2023 8:42:20 AM PDT by BereanBrain
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To: Vaquero
I had an international scout. It was ‘ok’.

I did, too, in the late 1970s. My Dad bought it used in the 1960s and eventually gave it to me. Mostly rugged but crude. Great New England snow car - it had limited slip on both ends, which meant that if you could get just ONE wheel on traction, it would move. Had it's mechanical quirks, and the body rusted, but after running it for about 5-6 years more I sold it to a New York deer hunter who was overjoyed to get it.

48 posted on 05/27/2023 8:45:49 AM PDT by Chad C. Mulligan
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To: DUMBGRUNT

Most people cannot afford Tesla’s or any EV. They are only for the wealthy.

Purchasing an EV battery would bankrupt most people.


49 posted on 05/27/2023 9:18:50 AM PDT by CrimsonTidegirl (The fate of all mankind, I see, is in the hands of fools.- King Crimson)
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To: mad_as_he$$
Fastest rusting vehicle ever built.

They were holding up pretty well in Cody, Wyoming. I saw at least half a dozen in use there on a short visit.
50 posted on 05/27/2023 9:21:35 AM PDT by Dr. Sivana ("If you can’t say something nice . . . say the Rosary." [Red Badger])
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To: DUMBGRUNT
Made in America, by Americans hired by Germans! Just saw an article about a 2024 Avanti, with a V8, so I guess people are picking up old auto marques for new cars. Ford might be reintroducing the Ranchero.

Volkswagen brought Navistar, so they got the Scout name with the merger.

51 posted on 05/27/2023 9:22:37 AM PDT by Deplorable American1776 (Guns don't kill people, LIBERALS DO!! Support the Second Amendment...)
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To: monkeyshine

Bring back The Trabant!


52 posted on 05/27/2023 9:26:51 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: Vaquero

I had heterosexual sex in the back of a Subaru. Hatch open, seats folded, it was quite comfy. Was out in the woods with my soon-to-be wife. Is that allowed?


53 posted on 05/27/2023 9:31:51 AM PDT by Rinnwald
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To: wetgundog

Just make it with an ICE and they will sell millions of them, F EV’s.

The thing is, VW will still have to cozy up to China to get the rare Earth minerals to make the EV’s.

Put an ICE in it, make the inside waterproof (for easy beach/mud/dirt cleaning), and boom, you’ve got a million sold.


54 posted on 05/27/2023 9:40:19 AM PDT by ro_dreaming (Who knew "Idiocracy", "1984", "Enemy of the State", and "Person of Interest" would be non-fiction?)
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To: DUMBGRUNT

In the upper midwest, a 40-50 year old Scout still will bring a premium and will be snapped-up quickly if it doesn’t sell thru the buddy-network. No matter how many times the floor pan has been replaced.


55 posted on 05/27/2023 9:42:08 AM PDT by bigbob (Q)
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To: CrimsonTidegirl

—”Purchasing an EV battery would bankrupt most people.”

Some, yes.

We recently had a new roof installed, the first time in over forty years not installed by the inhabitants.
Cost $20,000.
Fortunately, my wife made some good investments over the years and my employer was generous.

“Mar 26, 2023 — How Much Does an EV Battery Cost to Replace? ... EV battery replacements range from $5,000 to $20,000 based on the pack, size and manufacturer. If ...”

https://www.recurrentauto.com/research/costs-ev-battery-replacement

Most cars depreciate with age and deductions are made for need repairs. EVs are no different.

What do you believe the value of a 2022 Ford electric f-150 will be IN 10 YEARS?...
NOTHING CLOSE TO THE CRAZY MARKUPS PAID TODAY.


56 posted on 05/27/2023 9:42:45 AM PDT by DUMBGRUNT ( "The enemy has overrun us. We are blowing up everything. Vive la France!"Dien Bien Phu last messa)
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To: DUMBGRUNT

Early Hondas were terrible for rust, but nothing beats the Vega!


57 posted on 05/27/2023 9:43:49 AM PDT by Boiler Plate ("Why be difficult, when with just a little more work, you can be impossible" Mom)
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To: chief lee runamok

That was my first vehicle! But mine was green. Good memories...


58 posted on 05/27/2023 9:51:56 AM PDT by ValleyofHope (Anti-marxist ally)
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To: Boiler Plate

—”...for rust, but nothing beats the Vega!”

FOR SURE NEAR THE TOP OF THE HEAP!

My brother had one from new... later with a large hole at each corner.
Still, he drove it for many years.


59 posted on 05/27/2023 10:24:09 AM PDT by DUMBGRUNT ( "The enemy has overrun us. We are blowing up everything. Vive la France!"Dien Bien Phu last messa)
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To: Chad C. Mulligan

Mine had a slant 4 cyl engine(half the international b8 I believe). On long trips the vibration would loosen the starter motor bolts and it would be hanging there.


60 posted on 05/27/2023 10:49:49 AM PDT by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you. )
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