[grobdriver]

Even Bud's competitors aren't really dancing on the grave because they know it could have happened to them

Here's a clue: Stick to your business and stay out of "social justice" campaigns.

You have no business championing anything other than selling your product.

You want to be a "social justice" warrior, do it on your own time, and on you own dime.

[ChildOfThe60s]

Even Bud's competitors aren't really dancing on the grave because they know it could have happened to them

That's a rather stupid statement. It is basically claiming that Bud is a victim of fickle, disloyal consumers. That Bud did nothing to precipitate the backlash, that they could be next for no reason.

They can never fix their mistakes until they start by admitting they made them. Blaming their target consumer group is not the way to that. It doesn't sound like the other brands have thought too deeply about just how this happened, either.

[spetznaz]

Exactly. That is common sense. If your business is making and selling widgets, focus on making and selling widgets. Stay out of political and social matters that have nothing to do with making and selling widgets.