Why make that explanation/apology today? After all, don’t sweat it, man! Why offer to mitigate the costs to the distributors? Why promise a 3x increase in marketing, send two execs away on administrative leave, and then promise more vigilance over future marketing campaigns?
The 3x marketing increase is damage control, and they have damage to control, no doubt.
They haven't fired the exec, which means at some point, she will likely return. In what capacity remains to be seen.
The promise of more vigilance is simply prudent business, especially when this campaign did the damage it did.
I never said it isn't going to damage them. I said that, in the long run, it isn't going to hurt them, even if they decided to shut the Bud Light division down completely. That's my whole point in this. It isn't going to hurt them in the long run, as these so-called conservative media outlets are claiming.