[dware]

Why promise a 3x increase in marketing, send two execs away on administrative leave, and then promise more vigilance over future marketing campaigns?

The 3x marketing increase is damage control, and they have damage to control, no doubt.

They haven't fired the exec, which means at some point, she will likely return. In what capacity remains to be seen.

The promise of more vigilance is simply prudent business, especially when this campaign did the damage it did.

I never said it isn't going to damage them. I said that, in the long run, it isn't going to hurt them, even if they decided to shut the Bud Light division down completely. That's my whole point in this. It isn't going to hurt them in the long run, as these so-called conservative media outlets are claiming.

[DiogenesLamp]

They haven't fired the exec, which means at some point, she will likely return. In what capacity remains to be seen.

They can't fire the stupid bitch. She's a woman in an executive position. If they get rid of the idiot, they will have the liberals all over their @$$ about discrimination against women, "Glass Ceilings" and other woke nonsense.

It's cheaper just to keep paying her and never let her have anything to do with marketing. They could simply pay her to stay home forever and come out better than letting her work or firing her.

[EliRoom8]

Dollar-wise, you might be right. But the prestige of being #1 in sales replaced by Modelo Especial?

While Bud Light is still the best-selling beer brand in the country, if parent company Anheuser-Busch can't reverse the decline in sales, 'then Bud Light is in serious trouble this year,' industry expert Bump Williams told the St. Louis Post-Dispatch.