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And are you saying that every company would benefit from losing $7 billion in expected sales?

No, I'm saying for AB Inbev, it's a hiccup. It certainly isn't going anywhere and, even if it did, as someone pointed out above, it wouldn't hurt AB Inbev. It's going to affect them, which is precisely why they are in damage control. But it won't be long term. When they emerge from it, they will be just fine, unlike the bogus claims being made by these so-called "media" outlets.

I think some people are overrating how this will effect Inbev, but you are possibly underrating it. $7 billion is 12% of $58 billions. Companies equity has plunged for a lot less than that. More to the point, Bud Light is the best selling beer in the U.S., and they could drop that position. It's not great beer.

Of course, all this could be just a blip, but I think you are jumping to some conclusions.

“When they emerge from it, they will be just fine, unlike the bogus claims being made by these so-called “media” outlets.”

That is an interesting comment.

It defies the claims of that woman who was managing the brand who said the brand had been in long term decline and that something new was needed to reverse the trajectory.

Her strategy seems to have backfired and accelerated the deterioration. The brand now faces several years of work to claw its way back to even - if that can be done.

Doubling down on homo ideation doesn't seem like a winning cheap beer strategy.

But if they reverse course with too much military, flags, horses, and patriotism they run the risk of making the deep state mad. That would be disastrous for the Bud makers.

If even one homosexual were to call and tell the CEO of Disney to stop all AB sales no doubt that would happen. Same thing with NASCAR. Same thing with 490 of the top 500 woke corporations - they could be commanded to wage war on AB.

Looks like Bud Light is destined to become the Royal Crown Cola of alcohol.