That is an interesting comment.
It defies the claims of that woman who was managing the brand who said the brand had been in long term decline and that something new was needed to reverse the trajectory.
Her strategy seems to have backfired and accelerated the deterioration. The brand now faces several years of work to claw its way back to even - if that can be done.
Doubling down on homo ideation doesn't seem like a winning cheap beer strategy.
But if they reverse course with too much military, flags, horses, and patriotism they run the risk of making the deep state mad. That would be disastrous for the Bud makers.
If even one homosexual were to call and tell the CEO of Disney to stop all AB sales no doubt that would happen. Same thing with NASCAR. Same thing with 490 of the top 500 woke corporations - they could be commanded to wage war on AB.
Looks like Bud Light is destined to become the Royal Crown Cola of alcohol.
AB Inbev could eliminate Bud Light completely, and they will still be just fine.