Posted on 04/30/2023 6:48:44 PM PDT by Morgana
Bud Light is being criticized after pandering to lost customers with a county-themed commercial and preventing viewers from offering feedback by disabling the comments on YouTube.
The commercial, which debuted during the Thursday NFL Draft and was later published to YouTube, shows four friends opening cans of Bud Light at a country music festival as the song Chicken Fried by the Zac Brown Band plays.
It is one of a number of commercials released by the company since the partnership with trans influencer Dylan Mulvaney at the beginning of April caused sales to plummet.
The commercial is a clear nod to American country music and its fans, and designed to appeal to the humor of its more traditional market, much of which was alienated by the controversy.
In the three days since the 30-second video was released it has accrued more than 8 million views, but received less than 200 likes. By comparison, the song Chicken Fried was uploaded 14 years ago and has 135 million views and 571,000 likes.
It is not clear how many users 'disliked' the new commercial - in 2021 YouTube removed a feature allowing the public to see how many dislikes a video has. Some people argued at the time in doing so it was catering to large corporations that would often become the victims of 'dislike attacks'.
Disabling the comments on YouTube did not stop viewers from discussing the advert on Twitter. 'Real smart, p*** off that demographic, then cynically try to lure them back with this. Don't fall for it,' one user wrote.
(Excerpt) Read more at dailymail.co.uk ...
Correct!
Yuengling American Lager is my go to favorite for the rest of the year. As close to my loved Bass Ale as I can find. The brewery is owned and run by the Yuengling family of women. (The XX kind)
The Ivy League Elite crowd at Inbev AB thinks they can run a “country” commercial and win back sales. Too many other choices, just ask Gilette.
I thought Yuengling was a Miller brand.
The Queen of Beers
i was thinking the same thing
this thing has legs
nope still family owned
And run by the Yuengling women.
The Bud Light epiphany is right up there with the Boston Tea Party. It’s a big deal in messaging.
Didn't work for me when my wife caught me in bed with a blow-up doll of Adolf Hitler!
< / sarcasm, in case you were troubled by that >
Seriously: At this point, BL is lost!
Regards,
People asked if I liked Yuengling. I replied “ I don’t know. I never Yuengled.”
Doesn’t all advertising “pander” to the advertiser’s customers? Isn’t that one of the major points of it?
Just to entertain myself, I thought I'd click into this thread specifically to see how many “Bad Beer” comments how grown, and how many more new Yeuling fanatics there are and sure enough... the 2nd comment. you guys are wasting no time lol...
You can’t escape all the more traditional ads they’re trying to flood the airwaves with now.
Too late. The damage is done.
Maybe Bud is still selling beer.
To the public sector.
Someone should check to see...
Every week they move the Bud Light cases as well as the Corona and Modelo cases at the grocery store. This time someone put pride stickers on a few of the Bud Light cases. Cinco de Mayo is coming and they filled the refrigerators with Corona and Modelo and moved the Bud Light to another aisle near the wines where they are not refrigerated. They do not know where to put the Bud Light and it’s on sale. I think the grocery stores are getting upset that Bud Light is taking up dead space. 🤣🤣🤣
Well, see, I didn’t realize that YOU were going to be reading this thread....
lmao...
Well that got me laughing... I’ll take it back for you and only you! the rest of the followers can grovel at my post...
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