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In this corner, the greatest economist ever.

And in this corner, listen to VP of Marketing for Bud Light Ms Heinerscheid, focused on Bud Light's "more resonant and meaningful" Super Bowl commercial

25:11..."Yeah! I....I think number one...you know...I'm a businesswoman...I had a really clear job to do, when I took over Bud Light. And....it was...this brand is in decline, it's been in decline for a really long time. And if we do not attract...young drinkers, to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate. Like, we need to evolve and elevate, this incredibly iconic brand. And...my...what I brought to that, was a belief in...ok, what does "evolve and elevate" mean? It's means INCLUSIVTY. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is at sort of at the heart of evolution. You've got see people who reflect you, in the work. We had this hangover...I mean...Bud Light had been...kind of a brand of...fratty...kind of out of touch humor...and, it was REALLY important that we had, another approach.

My advisor in grad school was a good friend with Friedman and I took a natural affinity to Friedman's economic positions. My advisor and I were at the AEA meeting in Chicago one year, and he asked my if I'd like to join him with some friends at the Black Caldron (??) in Evanston. I said sure, and we showed up a little early. First to arrive was Doug North, the found father of Cliometrics, which was Ph.D. field of study. Second to arrive were Robert Fogel and Stanley Engerman who wrote Time on the Cross. Finally, the last to arrive was Milton Friedman. My advisor and I were the only ones at the table who were not Nobel Laureates in Economics. I think I sat there for almost three hours too afraid to say anything for fear of looking stupid.

Social responsibilty to make profits?

By definition, a corporate responsibility is to make profits for the shareholders and stakeholders.

I find this article full of blather. The addtion of “social” to a textbook definition is extraneous, or engineered inclusion.

In my mind Friedman has said a few things over the years that I found somewhat socialistic. Would capitalistic socialism be an oxymoron?